We had the pleasure to work for creative director Giuliano Garonzi and his team on this lovely project for Vakin, a water treatment plant in Sweden.
Since this video has a big focus on nature, a lot of the work was done considering Swedish nature, with its wonderful and untouched wilderness. The Design, characters, living creatures and even the soundtrack and sound effects were done keeping in mind Sweden’s beautiness.
The minimalist look, the clean and restricted palette, the simple animation were inspired by the Swedish design culture and this had to reflect in the simplicity of the storytelling as well, with a clean storyboard narrating the story through simple iconic situations and imaginative yet clean metaphors
Vakin’s water plant employees will be using an AR augmented pair of glasses to give and get information, directions and usage help on the plant working site, a new technology in stark contrast with the surrounding lush and enchanting wild nature
Credits
Creative and animation director
Riccardo Albertini
Design
Federica Amico
Animation
Marco de Vecchi, Riccardo Albertini, Federico Bressan, Pasquale Garibaldi
