This delicate explainer video made for IIIS is meant to talk about a difficult subject like a scientific research on the nature of sleepiness, with an easy, funny mood.
Inside people's mind
Have a look at how our brain works when it comes to sleep. Start from the scientific data to reach a more human approach to the topic. When you undesratnd the reason behind the problem, it’s easy to solve it.
Researches can do wonders against insomnia. How? Studying the science of sleepiness. We created some human characters and some tiny mice to explain their work. We animated them both frame-by-frame and using motion graphic.