Fondazione Milan and Puma want to take you to a trip around the world to tell the story of six social projects in Milan, Melbourne, Nairobi, New York, Kolkata and Rio de Jainero.
The common goal is simple: sport should be a tool for inclusion and education.
“From Milan to the world” is an international contest, calling on the millions of Milan fans to vote on a social project, which Fondazione Milan will support with a donation of €50,000.
We imagined the football to be the main character from the get-go, a trait d’union between the different cities around the globe and the kids playing with it in an ideal circle.
Milan, Melbourne, Nairobi, New York, Kolkata and Rio de Jainero: six wonderful cities, all different, all distinctive. Can you tell them apart?
We used of course the colors of A.C. Milan football club, red/black/white, as well as some earthy colors.
All the children represented the different countries and cities, in a joyful – yet realistic environment.