Hóra is a totally natural, Italian multivitamin drink, for all ages and every situation.
The energy of nature in one drink, with honey, orange and lemon, with no caffeine nor taurine, for a valuable aid to your immune system

Step into the wondrous world of Héden, where Hora comes to life!
Starring succulent fruits, cheerful bees, yummy cascades and vibrant rainbows.
We tested several options for the depiction of Héden but the light toned version of the background made the product pop much more, in an eye catching result


Hóra is suitable for everyone, including children and pregnant women, as it provides an all natural boost of energy and vitamins. It’s the perfect ally when you feel tired at work, during the day, or at the gym.
Let’s introduce you to Sam and Buck, the raddest siblings ever—fearless dude and delicate sis.

And hold on tight for Zyncat, the ultra-agile feline sensation! Oh, and have you met the super chill honey? When he’s not catching Z’s, he’s a true marvel. Get ready for a character journey that’s as hipster as it gets!


When it came to designing the characters, we soon noticed that the ingredients appeared somewhat lost in the black and white treatment, making them too similar to the human characters and the backgrounds. In order to address this, we made a bold

decision to create each ingredient in 3D, incorporating comic-style features as hand-drawn overlays. This approach added a sense of realism and naturalness to the appearance of each ingredient, while maintaining the signature style.

Energy and explosions

Get ready for a visual treat as 2Dfx and drinks collide in a symphony of delight!

With painstaking attention to detail, we animated a plethora of frame by frame 2Dfx. Each time a character took a sip of Hóra, a breathtaking transformation ensued, making everything better in an instant.


We invested considerable time and care into animating each character, valuing the importance of every scene and ensuring these little guys were skating, working, cycling and playing the guitar with style.

Every little detail from the character sheet went into the final animation and all the 3D ingredients were first animated in 2D, then composited inside the animation in a process similar to stop motion.


How much fun can you have with the characters of an animation? We couldn’t resist to give each human different traits and backstories to make them feel more alive.


As we reach the end of this incredible journey, with frames fizzling and popping, let’s gather and throw an epic party together!

Bid farewell to the whole gang, but don’t fret, because with a Hóra in your hand, they’ll be back to party with you!


Creative director
Riccardo Albertini
Art director
Riccardo Albertini, Filippo Martinelli
Lorenzo Florissi
Paolo Costa, Filippo Martinelli
Traditional animation
Laura Tomelleri, Riccardo Pagano, Pedram Taghavi, Christian Rubio, Facundo Lopez
Clean up
Laura Tomelleri, Riccardo Pagano, Federica Amico, Eleonora Giuffrida
Compositing and 2D animation
Andrea Nobis, Filippo Martinelli, Riccardo Albertini
Sound design
Jacopo Gobber