Fight for Honor

Long & Foster Real Estate is the United States’ largest privately owned real estate company and we were involved in their latest digital campaign, which wants to tell a story about the brand and their competitors, focusing on Long & Foster’s competitive edge and reliability.

The greatest challenge was to faithfully replicate a martial arts combat from a cinematic point of view and with a playful attitude.
It was really different from our usual style and it nearly took a village to deliver it: a team of 10 people, 2 illustrators working only on backgrounds and character design, plenty of vivid scenes, some project management skills, an open and honest dialogue with the client.

The result may look quite different from our previous projects, but it was very nice for us to challenge ourselves with a new way of working and complexity. We have come out victorious!

Credits

Creative Director
Max Yampolsky
Director
Riccardo Albertini
Illustration
Federica Amico, Pasquale Garibaldi, Mattia Michelon
Animation
Marco De Vecchi, Elmar Aleskerov, Ilaria Giacometti, Bruno Curcino, Szymon Brygidyn, Riccardo Albertini, Andrea Folini
Clean up
Andrea Nobis, Andrea Folini, Mattia Michelon, Marco De Vecchi, Ilaria Giacometti
Compositing
Riccardo Albertini, Andrea Nobis, Andrea Folini, Marco De Vecchi
Sound Design
Jacopo Gobber

Awards

In this project

TIRED? DISCOVER THE
SCIENCE
OF SLEEPINESS

LONG AND FOSTER
FIGHT
FOR HONOR