Discord Safety Teen charter

Last year, Discord took several steps to implement safety on its platform for younger users, introducing the Safety Teen charter. They reached us to work on the launch video, a special project in line with Discord’s colorful brand.

Imagine a place so beautiful beyond imagination. We have given wings to the Discord world, shaping the infinite servers where you can play games, stream videos together, share stickers, draw, sing and, why not, drive a kart.
But an airplane like this doesn’t happen overnight, so we studied different variants and versions to figure out how it could be made to accommodate so many people and so many different activities.

Want to hang out? We have the perfect crew for you!
Multi-style and multi-dimensional, from the smallest to the largest and with the most varied characters. Below we have collected many of our new friends.
Probably the most fun part of the project was populating the Air Wumpus. On board you can find Phebe, Graggle, Amanda, Cap and the whole crew, but nothing compared to the universe of characters that we created for this project.

Take a full tour following our heli-captain as he delivers his message far and wide.
If the top is where the chill servers are, the bottom is where the players go wild. Moving the camera around, we manage to capture some of the funniest moments in this magical place.
There’s so much going on that you’ll need to watch it over and over again to notice every little detail. That’s why we’ve collected just a few of them here.

Managing so many details and elements might seem tricky. But in this case, we wanted to convey a universe made up of millions of users, constantly active and connected. So to tell the story of this platform that never sleeps, we created rich boards, full of details and all in the tones of an unmistakable blurple color.