Dick’s Sporting Goods is an American sporting goods retail company, founded in 1948.
Our pals from Aggressive challenged us to deliver a fresh and fun output, meant to reach young adults.
We worked on the graphics and animations for these colorful behind-the-scenes videos.
The moves are inspired by Tik Tok dances, cleverly made by Salman Sajun Studio in a cool mix of stop motion and brutal design.
Can you feel the beat?
We wanted to push the project forward creating a crazy sequence that leads you thorugh the video.
Fast. Eye-catching. These were our mantra while taking all these clothes on the dancefloor. Lights on, people, the show is about to begin.