When we were approached by LA7 to produce this short commercial, we were asked to create it entirely from scratch by focusing on the main feature of the cloud app that allows the user to reach a higher number of sales (up to 387 per second) while also allowing some space for the other ones.
Shocking the main character with huge concrete numbers, falling through his roof was a funny way to introduce the blazing list of features, that kept going like a whirlwind of abstract and imaginary moments.
We wanted the main character to feel lively, so we choose to animate it in frame by frame, and kept most of the other animation as frame by frame as possible.
Once composited, the sound designer rocked out an amazing set of sound effects to compliment the visuals.
When we were approached by LA7 to produce this short commercial, we were asked to create it entirely from scratch by focusing on the main feature of the cloud app.
We wanted the main character to feel lively, so we choose to animate it in frame by frame, and kept most of the other animation as frame by frame as possible.
direction
Riccardo Albertini
script and storyboard
Riccardo Albertini
illustration
Loris F.Alessandria
animation
Marco De Vecchi, Riccardo Albertini, Cristina Cappelletti,
Andrea Fantechi, Davide Pagliardini
sound design
Oscar “Soundproof” Rydelius
client credits
creative director
Lorenzo Fischietti
project leader
Claudia de Florio
