Marni

wandering in Florence

When Marni decided to launch a few new shops around the world, they also choose to advertise it in quite a funny and original way, pairing an animal to each new shop.
When the Florence shop had to be launched, through our friends Pinksalt they picked illustrator Matt Blease and gave us the animation work.

Due to Matt’s style, most of the work was done in old fashioned frame by frame so that the chickens could be as expressive as possible.
This project was a lot of fun and it features a skating chicken, which are the best.

After years of working together from two different sides of planet earth, Aggressive flew animation director Riccardo Albertini to NYC to work closely on set and at their office in Ridgewood NJ to produce a commercial in the usual sweet winning formula of live action + frame by frame animation. We were able to follow the whole production, from storyboarding, to shooting and be more on track with the post.

production
Pink salt

illustration
Matt Blease

animation
Marco De Vecchi
Riccardo Albertini

sound design
Luxar sound

Behind the scenes

B