just gentle cooking
When NY based Agressive approached us with the task of showcasing how Beech Nut’s “Real Food For Babies” is made, we developed a unique concept combining sunny live-action with whimsical 2d animation.
Eventually crafting an entire, illustrated, animation-driven Beech Nut factory set on the wooden table of a cozy, real-world kitchen.
production co / vfx
Alex Topaller, Dan Shapiro
Rodier Kidman, Riccardo Albertini
Santi Agusti, Cristina Cappelletti
Dan Shapiro, Santi Agusti
We essentially took care of all the hand drawn, frame by frame animation that had to be overlapped with the live action, it has been a big challenge and an amazing amount of frames to draw.
In the process, some 3D elements have been hand traced after they’ve been modeled and animated in the scene, so that they’d lose that stiff unnatural look.