Beech nut

just gentle cooking

When NY based Agressive approached us with the task of showcasing how Beech Nut’s “Real Food For Babies” is made, we developed a unique concept combining sunny live-action with whimsical 2d animation.

Eventually crafting an entire, illustrated, animation-driven Beech Nut factory set on the wooden table of a cozy, real-world kitchen.

client
Beech Nut

agency
Story Worldwide

production co / vfx
Aggressive

directors
Alex Topaller, Dan Shapiro

producer
Hillary Cutter

dp
Joe Arcidiacono

storyboard artists
Rodier Kidman, Riccardo Albertini

art director
Rodier Kidman

animation lead
Riccardo Albertini

additional animation
Santi Agusti, Cristina Cappelletti

compositing
Dan Shapiro, Santi Agusti

color grade
Rob Sciarratta

sound design
Wesley Slover

music
Rhian Sheehan

We essentially took care of all the hand drawn, frame by frame animation that had to be overlapped with the live action, it has been a big challenge and an amazing amount of frames to draw.

In the process, some 3D elements have been hand traced after they’ve been modeled and animated in the scene, so that they’d lose that stiff unnatural look.

Screen shot 2018-03-04 at 23.16.10
Screen shot 2018-03-04 at 23.16.34
gif3
gif2
gif1