Ace is a well-known brand, which includes fabric and home care cleaning products. Ace Green is their eco-friendly line, which uses 100% recycled plastic, with low environmental impact, raw materials of plant origin and no micro plastics, sold in recycled paper packaging.
The team worked on the corporate video, which is aimed at showing their new green products, but also to raise awareness on the environmental issue.
Needless to say, Planet Earth is our home and we all should treat it better and take care of it in our everyday life.
The tiny house is the very starting point and real analogy in this path to awareness.
Playing with the brand color and a background inspired by the recycled paper, we tested different stylistic choices, focusing on natural shapes, anatomy of the characters and textures.
We opted for a fresh and immediate visual storytelling, to inspire a positive reaction and spread a strong message.
The frame by frame animation coupled with the 2DFX elements adds a touch of “hand made” feeling that resonates with the theme.
Credits
Creative and animation director
Riccardo Albertini
Animation
Marco de Vecchi, Marianna Forti, Andrea Nobis, Riccardo Albertini